Digital Marketing scope in market
Today we are going to talk about digital marketing. Digital marketing is a part of marketing what is the scope of digital marketing.
Suppose you want to market any of your products, then how will you do this? You can advertise on TV or newspaper, even in bill board advertisement or website advertisement, even put your YouTube, you can sponsor youtube Huh.
You can also distribute your pamphlet and many other ways, so whenever you choose a channel for marketing digitally, it is known as digital marketing. What is a digital channel? Digital channel means YouTube advertising, website promotion, So mainly you can track people how much of them are watching all the TGs are watching you, what needs you can fill and which not, how much people are liking your content and so much of your time If you waste, you can change it faster.
Example: I put a board (promoting your company) in an expensive place and the cost comes 2-3 lakhs per month and after a few days you realize that I have invested in the wrong place and now you cannot do anything and you have to do that. You have to pay. In fact, you need to be there for at least 6 months because you have entered into a contract with them, but there is nothing like this in digital marketing. You can use your market properly without investing too much. You can run an advertisement for days and see if the result is coming right, then you can go ahead or try something else, and by this you will be able to create a strong marketing plan from within.
Digital marketing also has another benefit. Usually you place advertisements on the bill board and design a pamphlet and you don't know who is getting the pamphlet. There used to be a huge reach in traditional marketing but you don't know if your target You are not able to track your audience whether you are gaining audience or not and doing so and whether your marketing plan is successful or not.
But in digital marketing you can track. Suppose I ran an ad on Google AdWords. Google AdWords means all Google partners. You see the ad in the YouTube before the video, before the video. You see the ad on the website, in the Google search engine. These are all part of Google AdWords. One interesting thing about Google AdWords is that whenever you start a marketing campaign from it, it will ask you to target your audience, whoever likes your product, There are many more features about this and with this, I will try to finish Google AdWords, website by explaining to you all about google adword.
Let me tell you something. If you do not want to know about segmentation, targeting, positioning, need, then it will be difficult to do digital marketing. It is a trend in our country that there is scope in digital marketing, so you should have knowledge of marketing. You know about marketing only then you will be able to do digital marketing.
You see that many youtubers are available with lots of advertisements. We are looking at all the websites. After jio the internet gets a lot of traffic. Most have internet for free. Due to high internet usage, the number of access has increased and Now the marketer can track them easily.
If you want better understand what is the scope of digital marketing i am providing you an example to get a better understanding of digital marketing. Go to amazon.in and put a shoe in the cart and close the amazon page. You will see for 15 days that you will receive ads to buy them. You will try to push the product as you are now the target audience because they think you are a potential buyer. They think you can buy it one day and so they are investing on you but in the traditional market you can do it all. Don't know the process. Customer sales service will work in the traditional market, you took someone's number and you are motivating them to use the services there but here you didn't need all these things and no telephone drama, just a Run the campaign and it will run automatically and in a low budget so ends here with this start of digital marketing.
I hope you will be understood what is the scope of digital marketing in market.